The Overview screen
Four big numbers, a trend chart and a campaign table — the day summarised on one screen.
In the panelAccount · OverviewOpen this screen in the panel
Overview is the panel’s landing screen and answers one question: what happened today. Each section going down is the same period at a different resolution — four numbers at the top, the trend in the middle, campaigns row by row at the bottom.
Choosing the period
The range picker at the top right drives the whole screen: cards, chart and table all show the same period. With the comparison toggle on, each number also shows the change against the previous period of equal length, as a percentage and a direction.
The four cards
- Spend
- Total spend of the connected accounts in this workspace over the selected period.
- Conversions
- Conversions that fall inside the attribution window. The window is set in Workspace settings.
- ROAS
- Revenue returned per unit of ad spend. It cannot be computed for accounts with no revenue signal.
- CPA
- Cost per conversion — spend divided by conversions.
Chart and table
The picker above the chart chooses which metric is plotted. The table below lists the period’s campaigns with status, budget, trend and daily average; the search box matches campaign names and clicking a column header sorts.
This table is a summary; filtering, paging and drilling down to ad set level happen on the Campaigns screen.
If you want the hierarchy, filters and bulk actions, that is the place.The Campaigns screen